Why Your £85 Newsletter is an Investment, Not an Expense
When you see a price tag of £85 for a single newsletter, it’s natural to pause and wonder if it’s a worthwhile expense for your business. For many small business owners, especially those in the health and wellness sector, every pound needs to work hard to achieve a good return on investment. So, naturally, £85 can seem steep when you’re used to managing everything yourself.
However, a newsletter isn’t just a block of text sent to a list of email addresses. It’s a strategic communication tool that requires time, expertise and consistent effort to get right. When you outsource this task, you’re not just paying for a single email to be sent; you’re investing in a complete service that delivers value far beyond the initial cost.
Let’s break down what’s included in that £85 figure and compare it to the alternative of doing it yourself.
The DIY Newsletter: What’s the Real Cost?
Creating a newsletter from scratch involves a number of tasks, each with a hidden time cost, that’s taking you away from your business doing what you do need to do to make a profit.
Content Creation: You need to decide on the topic, research it and write the copy. For a professional, high-quality newsletter, this can take a minimum of 2-3 hours.
Design and Layout: The newsletter needs to be visually appealing and on-brand. This involves sourcing images, formatting text and ensuring it looks good on both desktop and mobile devices. This can easily take another 1-2 hours.
Platform Management: You have to log into your email marketing platform, create the campaign, upload your content and set up your subscriber list. This administrative part can take up to an hour.
Proofreading and Editing: Before you hit send, you need to proofread the content for spelling and grammar errors. This is crucial for maintaining a professional image. This is another half an hour to an hour of your time.
Scheduling and Sending: The final steps of scheduling and sending the newsletter and then monitoring the initial results takes a little more time.
In total, a single newsletter can consume anywhere from 4 to 6 hours of your time. If you value your time at a reasonable rate, for example, £25 per hour, that single newsletter has just cost you £100-£150 in lost working time. And that’s before you’ve even factored in the mental energy of fitting this task into an already busy schedule!
The Zita Lewis Newsletter Service: What You’re Really Paying For
As an experienced virtual assistant, I understand the nuances of email marketing. I take the raw text and images you provide and format them into a professional, easy-to-read newsletter. My focus is on creating compelling subject lines and structuring the content for maximum engagement, ensuring your message connects with your audience effectively.
By taking on the entire process, I free up 4-6 hours of your time. This is time you can spend with clients, developing new services, or simply taking a much-needed break with the knowledge that your newsletters will be on-brand and error-free every time.
This consistency builds trust and reinforces your professionalism with your subscribers.
By consistently delivering professional, engaging content to your subscribers, your newsletter can help you convert leads into paying customers, retain existing clients and establish your authority in your field. This return on investment will likely far outweigh the initial £85 cost. And you won’t have to worry about the newsletter being forgotten or rushed at the last minute, as I’ll manage the entire process efficiently and reliably.
£85 for a single newsletter is not an expense. It’s a deliberate investment in your business, your brand and your time. It’s the cost of efficiency, expertise and peace of mind.
By outsourcing this task, you’re not just saving yourself a few hours; you’re positioning your business for growth without the stress of managing another task on your own. Ready to make the investment into your newsletter marketing? Contact me today for a complimentary discovery call on how to get started.