A Beginners Guide to Analysing and Optimising Your Email Marketing Results
A Beginners Guide to Analysing and Optimising Your Email Marketing Results If you're running an email marketing campaign and sending regular newsletters to your subscribers, you’ll want to know whether it’s working or not. By using analytics tools, you can get a...
Newsletter 101 Part 3: Email marketing tools and picking the right one for your business
As a small business owner, you want to get the most out of your email marketing efforts. In our previous two blogs in the Newsletter 101 series, we looked at how to get started with email newsletters, what should go in them and some of the reasons why your newsletters...
Newsletters 101: Part 2 – Why is no-one reading my newsletters?
You’ve spent hours getting your email newsletter just right and you sit back after hitting the send button waiting for those comments on the blog you shared to appear, the email enquiries to land in your inbox and maybe even a phone call or two to ask about your...
Newsletters 101: Part 1 – What should go into a newsletter?
Email newsletters are often heralded as an essential marketing technique for small business owners because they’re so good at getting you in front of your audience. A subscriber joins your mailing list for a reason – they’re interested in what you have to offer,...
Can you be more sustainable with your small business?
‘Sustainability’ is about co-existing with our planet in a safe way, i.e., not doing things that will damage Earth, like cutting down trees, etc. Most of us have been taught about ways to be green since we were in school, like recycling, reducing waste at home, using...
Do you ever take time to reflect on your business? Now’s the time…
As the leaves change colour and begin to fall, we inch into autumn a season of great change that brings with it a natural sense of reflection. As we contemplate the effects of this seasonal change on our natural surroundings and ourselves, it’s the perfect time to be...
Are you feeling fresh, renewed and ready to go again after the summer?
Having a break over the summer can be a fantastic way to unwind, remove that stress and have you feeling fresh, renewed and ready to go again. But how are you going to keep hold of those feelings in the weeks and months ahead? In this blog, I want to talk through some...
Take a holiday from the back-office functions for the summer!
While it might seem like everyone is taking a break from work at the moment and jetting away on their holidays, your opportunity to take a break may feel out of reach. For many businesses in the health and wellness sector, demand for services can surge over the summer...
How do you keep all the plates spinning during the summer?
The summer holidays are rapidly approaching and for many of us that means having the kids at home for 6 weeks (though it can seem like an eternity some days!), Trying to keep the children entertained and occupied while running a business can feel like an impossible...
Make hay whilst the sun shines…
How to be more productive this summer The summer is just around the corner which means longer, hopefully, sun-filled, days and warmer temperatures are on their way. Just because there’s more time in the day doesn’t mean you have to spend it doing things you don’t...